A business without signage can be a sign of a struggling business. Retail signage is one of the most important investments you can make. Signs tell your customers where you are, who you are, and what you do.
But just like anything else in business, there’s an art to the messaging, placement, and use of retail signs. Here are four tips to maximize the benefits of your signage.
1. Go Beyond Traditional Signage
Put your space to work for you by making the most of every inch of available signage space. Consider new ways to incorporate signage that won’t clutter your store or distract your customers.
Placing signage in new and unique places will surprise and delight your customers while building brand awareness.
Worried that you’ll overdo it with signs? Don’t be. One additional on-premise sign can increase your annual sales revenue by as much as 5%.
2. Go Big and Bold
Don’t be afraid to grab the customer’s attention with big, bold banners.
A picture is worth a thousand words. Custom banners and fabric signs can tell your customers everything they need to know about your brand through the custom imagery and graphics you display.
3. Keep it Short and Sweet
Less is more – at least when it comes to the text on your signage. We live in a society of emojis, shorthand texts, and 280-word tweets.
Customers want short, concise messages. Edit your copy, and then edit it again to keep it short and sweet.
4. Location is Everything
Sign placement may seem obvious and straightforward, but it’s more complicated than you think.
Feather flags can alert a potential customer of your location if your store is set back from the road or nestled in a shopping plaza.
Are you ready to customize your retail signage?
Contact us today to learn more about our effective retail solutions.