A brand is more than just its logo. A corporate identity expands to marketing materials, social media accounts, online presence, and signage.
The right signage will help build your brand while increasing leads and sales.
Increase Foot Traffic and Sales
Signage alone can lure in customers and generate more sales. According to a survey from FedEx, 74% of customers entered a store they had never visited before simply because of their signage.
That same survey also found that 68% of participants purchased a product or service based on the brand’s signage.
Signs improve your visibility and make consumers aware of the products or services that you offer. But to maximize the benefits, it’s essential to make sure that your signage is attractive, legible, and aligned with your brand’s identity.
Generate Interest and Publicity
Signs generate interest and publicity, which can further build brand identity.
A unique, eye-catching sign can encourage customers to pause, take a photo, and share it on social media. Share-worthy signs will get people talking about your brand and attract more customers to your place of business.
Some brands make it a point to create a place outside or near their business where customers can take photos, and share those photos on social media with their tagged location.
The right signage can expand your reach by generating interest that lures in new customers.
Improve Consistency and Uniformity
Consistency and uniformity are crucial when improving and building your corporate identity. These same concepts should also apply to your signage.
To build a brand image, your signage should be consistent with your corporate identity. This means using the same:
If you have multiple locations, your signs should be uniform across all locations.
Ultimately, your image should be consistent across all platforms and channels, from your signage to your website, advertisements, and social media accounts.
Vision understands that your corporate identity is crucial to building your brand. We have the printing and graphics equipment and expertise to meet all of your display needs, from window signage to decals, posters, banners, displays, and more.
Contact us today for a quote and to find out how our signage can help improve your corporate identity.